Data in digital advertising

A rapid customer onboarding journey means increased first-time pass rates. Experian’s proven capability in improving the effectiveness of marketing communications through our data pool of 50 million customers, will enable you to build detailed audiences across advertising - programmatic, social and addressable TV.

Traditional marketing does not touch every consumer and brands need to be visible where people are. With huge user bases, social networks have a scale and reach that cannot be ignored and social media advertising can reach large numbers of people at a lower cost than traditional channels.

VTV advertising can share your marketing messages with millions in moments, but what if your brand only engages with a fraction of your prospects?